EXPLORATIONS
A selection of school assignments where I explored different mediums, styles, and design directions.
Additional Case 04
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Additional Case 04 ·
A set Of a’s
Typographic Poster Concept
This project explores the creative possibilities hidden within a single letter. Starting from the first letter of my name, I developed six unique interpretations of the letter A, each investigating a different balance between legibility and abstraction.
Without relying on illustration, the project challenged me to use typography itself as the primary visual language and encouraged a more experimental approach to form and composition.
Softwares:
Procreate
Adobe Photoshop
Conceptual schoolproject.
Stockimages were used for mockup purposes only.
Process
As one of the earliest projects in my studies, this assignment taught me to look beyond the obvious. I explored how far a letterform could be pushed before it lost its recognisability, sketching ideas by hand before refining them with vector techniques in Illustrator.
Curious about the process behind this project? I'd be happy to share the full research, concept development and visual studies that shaped the final design. Feel free to get in touch.
Design Method
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In-depth Research
Every project begins with listening and observing. I explore the story behind the brand or product to understand what it truly wants to communicate.
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Concept Development
Those insights evolve into a visual system where emotion and strategy come together. This is where the tone, rhythm and direction of the design take shape.
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Iterative Exploration
Typography, colour and composition are refined through experimentation. Every iteration brings the visual language closer to its strongest and most coherent form.
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Presentation
The final outcome should be more than a finished design; it should tell a story. Every project is presented with careful attention to context, consistency and experience.
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01: Multitude by Stromae
For this vinyl sleeve design, I translated my personal view on Stromae’s album Multitude into a visual identity. Inspired by the music, lyrics and themes of the record, I created an inner and outer sleeve to refect the album best.
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02: Spreading Awareness
Have you ever heard of Hikikomori? This illustrated poster raises awareness of the social isolation some gaming addicts voluntarily withdraw into. Every visual element was drawn by hand to reinforce the personal nature of the subject.
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03: Hatch of Time
A movie with dragons, portals and monks? Count me in. For this fictional film poster, I developed a time-travel story and translated its narrative into a cinematic visual concept using Photoshop. A fun challenge, with a great result.
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04: A set of A's
Inspired by the global 36 Days of Type challenge, this project explores the creative possibilities of a single letter. Each interpretation of the letter A pushes typography in a different direction, experimenting with form and visual expression.
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05: OmniSense Teaser
Can you see scent? Taste colour? Hear texture? For this fictional sensory festival, I created a promotional motion video designed to blur the boundaries between the senses and spark curiosity before the event even begins.
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06: Skön Logo Design
Skön is a fictional youth hostel that brings Scandinavian simplicity to the Belgian Ardennes. This project focused on developing a dynamic logo system that reflects both the hostel’s identity and its connection to nature.
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07: Zebra Striping
Binge drinking is no joke. This infographic I designed highlights the benefits of alternating alcoholic drinks with non-alcoholic drinks, using clear visual communication and structure to encourage healthier drinking habits.
